How we started
My name is Rob, the founder of Holy Organic.
Having been in the fruit and vegetable industry for the past 20, only the last 5 years have I started learning about the organic industry, and how it is so different to conventional. I decided to offer a home delivery service in our local area of Dingley, and called ourselves, Dingley Village Organics.
The more we mentioned our service to people at our local primary school, and surrounds, the more people seemed to be interested, and so the orders started flooding in. Our feedback was good – people were happy with our quality and customer service, but mostly people said that we were cheap compared to our competitors. This made me think that it wasnt just quality organic produce where people that could afford the premium price that was important, but having a price where the average family could afford to but our product on a weekly basis. Our idea was taking off. We would offer fabulous prices to go along with our product.
Seven months later, we moved to North Melbourne and setup our operation in a warehouse on Dryburgh Street. Almost straight away, we started getting calls from shops, cafes and even buyers from the new market, asking us to supply them. So with the hiring of 2 new staff, it was now possible to start wholesaling to the people of Melbourne.
After 18 months, it was time to move. We moved to a warehouse in Cheltenham. During our openings to the public on Saturdays, we decided we needed to get a shop. Looking around the area, we found a nice little shop at 1/311 Boundary Road Mordialloc, where we moved to and ‘setup shop’.
Our wholesale team concentrates on the supply of cafes, schools, processors, and health shops with premium quality service, affordable produce and excellent customer service. We have continued to expand our home delivery to the outer suburbs of Melbourne, and now offer a range of prepacked fruit and vegetables for those store that want a basic range of organic produce.